How does accessibility help your business?
The internet today is a primary source of information, entertainment and communication, it is used in almost every aspects of our life (from education and employment through government, commerce to health care or recreation). That’s why having a website that is easily accessible by everyone, regardless of their impairments, is so important.
Making your website accessible is not only a good thing to do, but it can be a huge advantage in the market as well. An accessible website can expand audience and increase customer loyalty: about 20% of the population have a disability – and people with disabilities are more likely to engage in online shopping activity.
This means if your website is not accessible, you are losing up to 20% of the potential market for your products and services. Also, what you do for accessibility overlaps with other best practices such as mobile web design, usability, and search engine optimization. This is the reason why websites that make accessibility improvements usually get an SEO boost.